Good impressions and reviews are the name of the game when it comes to a business’s success. Having happy customers returning to your website and spreading the good word is the best aid to help your marketing or advertising campaigns. Therefore, it’s important to put your best foot forward when it comes to leaving your customers with a good impression concerning your company. And while no company is perfect, there are always preventable errors that can have severe negative co

Most brands have realized that traditional marketing and PR channels like radio, TV, and print press are not as powerful as they used to be in reaching the consumer. As a result, many have moved the conversation about their brands to digital channels such as social media, websites, and blogs. While the digital migration has its own set of benefits, it also comes with its own set of challenges. The success that a brand gets in digital marketing largely depends on how they are

Instagram is a tremendous player in the social media world, and it can be a fantastic place to showcase your business. You may also find it to be oversaturated and difficult to gain traction, but there are several key ways to boost your follower count and increase exposure for your business. These tips include utilizing Instagram stories, an enticing bio, and sticking to a specific aesthetic. Use Stories You might think that Instagram stories are mostly for your dedicated fol