How to Get More Customers to Respond to Your Surveys
When you’re running a business, one of the most important things you can do is collect data. Of all data you try to collect, getting your customers’ feedback on your product and services is perhaps the most important. But getting that feedback isn’t always as easy as it seems; you must craft a specific strategy to ensure you’re able to get responses.
Ask at the Right Time
If you want to get customers to respond to your surveys, find the right time to ask them. Asking them out of the blue will likely not resonate with them and they will not be able to provide the best answers nor will be likely to respond. Asking them to take a survey as they are trying to rush out of your store is also not a great time.
Finding the right time to ask customers about your surveys may require a little research on your part. But finding that perfect moment will make a world of difference.
Use the Right Mediums
Emailing your survey requests might be your automatic go-to. But while emailing can be great in some situations, you must vary the mediums you use. This will not only accommodate the different preferences of your customers but will significantly increase your likelihood to get survey responses. For example, text messages have a 98 percent open rate, making SMS messaging an ideal medium for getting in touch with customers.
Make the Customer Feel Special
When it comes to encouraging customers to respond to your surveys, fostering the right mentality about it can make all the difference. When your customers fe