What Makes for a Successful Marketing Campaign?

If you’re in the process of setting up a marketing campaign, there are a lot of different factors that you’re probably thinking about. Make sure that you are making the effort to look at the whole picture before you dive in. You need to have deeply identified your company goals, your company message, and your target audience to move forward productively.

Clearly Defined Goals

Having clear marketing goals is important at every stage of the marketing campaign. Not only should you have clear goals for your messages and for how you’re trying to connect with your audience, but you should also have clear goals for the actual value of lead generation you are wanting to achieve as a result of your marketing efforts.

Source: https://www.smartinsights.com/digital-marketing-strategy/how-to-set-digital-marketing-objectives/

Diversified Channels

With clear goals, you should work to make sure you are taking those goals and transforming them into actionable content and tasks. It’s also important that you build a strategy for how you want to approach releasing your content. Identify where your audience is and target those channels, rather than trying to hit every single one.

If you expend a lot of effort trying to use a particular channel, like Facebook for example, when you don’t have a significant audience there, you will have wasted time and money.

Source: https://www.podium.com/article/marketing-vs-advertising/