How to Build a Business with Real Staying Power


As a business owner you put a lot of time and effort into building your business, as such, there is nothing worse and having to close the doors of your business before you’re ready. Creating a business that has staying power means that your business can stand the test of time and that you will overcome whatever hurdles come your way.

Strengthen Your Reputation

Having a strong reputation is essential to any business that is going to last. To have a good relationship with your customers and a good reputation you have to establish trust. This is done through your day-to-day interactions, the quality of your products, and the way you respond to every situation. Make it a point to come with a code of ethics and values for your business and to always stick with it. This will give you a guide for your everyday interactions so you can make the right choices for your business and the reputation you are developing.

Create a Lead Generation Strategy

A stable business requires a constant flow of new customers. With a lead generation strategy, you will create a series of plans that can help you to continue bringing in new customers no matter the situation. Some businesses hire outsiders to generate leads for them, but you cannot go into it more efficiently and less expensively on your own. Generating your own leads means spending 33 percent less to get them. Utilize your current customers, your social media platform, and your website to bring in new customers and incentivize referrals. These simple elements of a lead generation strategy can be incredibly effective.

Value Your Customers

One of the most important elements of a business with real staying power is that they have loyal customers. In addition to having a good reputation, building strong relationships with your customers and showing them real appreciation is a central part of stabilizing your business. Setting up a customer loyalty program can be a good way to show your customers that you value them and appreciate their contributions. Make sure to choose rewards that are valuable to your customers while also being reasonable to you under budget. The more appreciated your customers feel the more they will want to reciprocate by frequenting your business.

As an entrepreneur, you must do all you can to set up your business for success in the long run. When your business is built on a strong foundation you’re in a great position to stay in business for a long time no matter what the world sends your way.


Let us help you build your business with a great marketing strategy! Start by scheduling a call with us.


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