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How To Make Your Website Load Faster


Web-Surfing Speed

What is Page Speed?

Page speed is the amount of time it takes for the content on a website’s page to fully load. In a world where people have come to expect instantaneous results, faster is better.

In fact, nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds, according to surveys done by Akamai and Gomez.com.

But how long do most websites take to load?

The standards many have been using for page load time come from a study conducted by Geoff Kenyon where he compares website speed against the rest of the web:

  • if your site loads in 5 seconds, it is faster than approximately 25% of the web

  • if your site loads in 2.9 seconds, it is faster than approximately 50% of the web

  • if your site loads in 1.7 seconds, it is faster than approximately 75% of the web

  • if your site loads in 0.8 seconds, it is faster than approximately 94% of the web

So how can you determine how your website stacks up?

How to Determine Your Page Speed and Score

Here’s how to measure how your website stacks up:

  1. Hop into your website’s Google Analytics Site Speed reports. This will give you an idea of how your site has performed over various time periods and the load speed of each of your pages.

  2. Enter your site’s URL into